Advertising & Affiliate Disclosure

Last Updated: May 2026. Published in compliance with UK Advertising Standards Authority (ASA) guidelines.

1. Transparency and Commercial Intent

At HealthSure UK, we believe in complete transparency. In accordance with consumer protection regulations and the Advertising Standards Authority (ASA) guidance on affiliate marketing, this page discloses our commercial relationships.

healthsureuk.com is a free, consumer-facing review and comparative information website. To maintain our editorial team and host our services without charging subscription fees to readers, we use affiliate programs to generate revenue.

2. What is an Affiliate Link?

When you click on certain buttons or links on our website (such as "Get Quote" or "Compare Plans" referencing Vitality Health Insurance) and subsequently purchase a policy or request a consultation, we receive a referral commission from the insurance company.

This referral commission is paid entirely by the advertiser and does not increase the premium or cost of your insurance policy in any way. In many cases, our partner relationships allow us to negotiate exclusive rates or wellness perks that are not directly available to the general public.

3. Editorial Independence

While we receive financial compensation, our editorial integrity is our most valuable asset. Our reviews, ratings, pros and cons, and comparisons are based on extensive, independent research, Defaqto data, and customer feedback. We never receive direct payment to write a positive review or artificially inflate a rating. If we find drawbacks or limitations in a policy, we will always disclose them transparently.

4. Relationship with Vitality UK

Our primary recommended partner on this Website is Vitality UK. Redirection links containing tracking parameters (such as `clickid`) transfer you securely to the official, authorized Vitality UK portal. All data entered on their portal is encrypted and handled strictly by Vitality's licensed underwriters.

5. Contacting the Publisher

If you have any questions or require further clarification regarding our affiliate relationships, advertising models, or corporate details, please email our director, Hazel L. Felix, at hazel@healthsureuk.com.